Highest Selling TV Brand in India

Samsung has consistently ranked as the highest-selling TV brand in India, known for its advanced technology and diverse product range, including UHD and QLED models. The Indian market appreciates features such as Smart TV capabilities, HDR, and impressive sound systems offered by brands like LG and Sony as well. With the rise of online sales platforms such as Amazon and Flipkart, consumers have more access to these leading brands. Your preferences in specifications and budget often guide the decision when choosing a television.

Brands to consider

Samsung

Samsung leads as the highest-selling TV brand in India due to its commitment to cutting-edge technology and innovative features. The company's QLED and UHD television models deliver exceptional picture quality and vibrant colors, catering to diverse consumer preferences. Samsung's extensive service and support network across India enhances customer satisfaction and builds brand loyalty. With a range of smart TVs that integrate seamlessly with popular streaming services and smart home ecosystems, Samsung provides a comprehensive viewing experience that meets modern entertainment demands.

LG

LG consistently ranks as one of the highest-selling TV brands in India due to its innovative technology, including OLED displays and Smart TV features. The brand offers a diverse range of models catering to various customer preferences, from budget-friendly options to premium high-definition units. LG's commitment to quality is reflected in its advanced picture processing and sound technologies, enhancing the viewer's experience. In addition, LG's strong service network across India ensures reliable customer support, making it a trustworthy choice for consumers.

Sony

Sony has established itself as a leading brand in the Indian television market, consistently recognized for its cutting-edge technology and superior picture quality. The brand offers a diverse range of models, including OLED and 4K Ultra HD TVs, catering to various consumer preferences. Sony's innovative features such as the TRILUMINOS display, HDR capabilities, and smart TV functionalities enhance the viewing experience. Furthermore, Sony's excellent after-sales service and strong brand reputation contribute to its appeal among Indian consumers seeking reliability and performance in home entertainment.

Xiaomi

Xiaomi has emerged as the highest-selling TV brand in India, offering a range of smart TVs that cater to diverse consumer needs. The brand combines advanced technology, such as 4K resolution and HDR capabilities, with competitive pricing, making it accessible to a broad audience. Xiaomi's TVs often incorporate features like PatchWall, which enhances the user experience by providing personalized content recommendations. Their commitment to innovation and affordability positions Xiaomi as a key player in the Indian television market.

OnePlus

OnePlus is recognized for its innovative technology and premium quality in the Indian market. The brand has integrated advanced features such as 4K resolution, HDR support, and an immersive sound experience across its TV lineup. With a focus on smart functionality, OnePlus TVs seamlessly connect with popular streaming services and smart home devices. The company's commitment to customer satisfaction is reflected in its robust after-sales support, making it a preferred choice for many consumers in India.

Market Share

Samsung leads the television market in India, holding a significant market share of approximately 19% as of 2023. LG follows closely, securing around 16% of the market. Sony, another major player, represents about 8% of the overall television market share. This competitive landscape highlights the diverse options available for consumers looking to purchase new TVs in India.

Key Features

The highest selling TV brand in India, Samsung, offers a range of features that appeal to consumers. Samsung TVs include QLED technology, which enhances color reproduction and brightness. Many models come with Smart TV capabilities, providing access to popular streaming services like Netflix and Amazon Prime. Additionally, the brand incorporates innovative sound technology, like OTS (Object Tracking Sound), for an immersive audio experience. You might appreciate the sleek design and energy-efficient options available in their latest product lineup.

Target Audience

The highest selling TV brand in India, Samsung, primarily targets urban consumers who seek advanced technology and superior picture quality. Families looking for entertainment solutions prefer larger screen sizes, such as 55-inch models, to enhance their viewing experiences. Millennials and tech-savvy individuals are inclined towards smart TVs that offer streaming capabilities and compatibility with smart home devices. Affluent consumers often prioritize premium features like 4K resolution and OLED displays, showcasing the demand for high-quality visual content in households across the country.

Price Range

The highest-selling TV brand in India, Samsung, offers a diverse price range catering to various consumer needs. Their smart TVs typically start around INR 30,000 for entry-level models, while mid-range options are available from INR 50,000 to INR 70,000. For premium models featuring advanced technology like QLED and 8K resolution, prices can exceed INR 1,00,000. You can explore various sizes and features to find the best television that fits your budget.

After-Sales Service

After-sales service for LG, one of the highest selling TV brands in India, includes a range of customer support options. LG provides dedicated service centers across major cities, ensuring quick access to repairs and maintenance. You can contact their customer service hotline for immediate assistance or schedule servicing through their official website. Warranty policies for LG TVs vary, typically offering one year for parts and labor, with options for extended coverage. Replacement parts are available, and LG emphasizes timely service to enhance customer satisfaction.