indiabrand.org 
Hurley, a prominent surf and lifestyle brand, has established a presence in India by offering a variety of products catering to the youth and surfing community. The brand is known for its boardshorts, tees, and swimwear that reflect an active lifestyle. You can find Hurley products in local stores and online platforms, appealing to consumers interested in streetwear and water sports. The brand's partnership with retailers aids in expanding its reach across major Indian cities.
Brands to consider
Nike
Nike, renowned for its innovation and performance in athletic footwear and apparel, also owns the Hurley brand, which specializes in surf and lifestyle products. Hurley is synonymous with youth culture, blending surfing heritage with modern fashion, making it appealing to India's growing fitness and outdoor community. The brand's commitment to sustainability and eco-friendly materials resonates with environmentally conscious consumers in India. You may find that the combination of Nike's global reputation and Hurley's unique identity creates a strong offering in the Indian market, appealing to both athletes and lifestyle enthusiasts.
Quiksilver
Quiksilver, a renowned surfwear and lifestyle brand, offers a wide range of products including board shorts, t-shirts, and accessories that cater to the active lifestyle of Indian consumers. The brand's focus on quality and innovation appeals to those interested in water sports and outdoor activities. With its roots in surfing culture, Quiksilver embodies a spirit of adventure that resonates with youth in India. Your choice of Quiksilver can reflect an affinity for performance-driven apparel inspired by global surf culture. Furthermore, their collaboration with various athletes and events enhances brand visibility and community engagement in India.
Billabong
Billabong offers a range of high-quality surf and lifestyle apparel, making it a prominent choice for outdoor enthusiasts in India. Known for its commitment to sustainability, Billabong uses eco-friendly materials, appealing to environmentally conscious consumers. The brand's vibrant designs and functionality attract surfers and skaters, resonating well with the youth culture in urban areas. Billabong's strong presence in the global surf community enhances its credibility, providing customers with both style and performance. Your wardrobe can benefit from the blend of fashion and practicality that Billabong embodies.
Rip Curl
Rip Curl is a reputable surf brand known for its high-quality wetsuits, surfboards, and apparel. In India, the brand appeals to surf enthusiasts and beach lovers due to its commitment to innovative design and performance. Rip Curl's association with core surfing culture validates its authenticity, making it a preferred choice for those looking for reliable water sports gear. Your experience with Rip Curl products can enhance your surfing adventures while aligning with a brand that supports the global surf community.
Roxy
Roxy, a subsidiary of the esteemed Hurley brand, offers a diverse range of women's swimwear, clothing, and accessories, tailored for the vibrant surf and lifestyle culture popular in India. The brand emphasizes quality materials and stylish designs, making it appealing to fashion-conscious consumers. With a focus on sustainability, Roxy incorporates eco-friendly practices in its product line, resonating with environmentally aware shoppers. You can find Roxy items in various retail outlets and online platforms, aligning with the growing demand for surf-inspired fashion in the Indian market.
Market presence
Hurley, known for its active lifestyle apparel and beachwear, has a growing market presence in India. The brand targets young, fashion-conscious consumers who are interested in surfing and beach culture. Major cities like Mumbai and Delhi feature Hurley retail outlets and e-commerce platforms offering its products. Collaborations with local influencers and participation in events like surf competitions help enhance brand visibility among Indian youth.
Product range
Hurley offers a diverse product range in India, featuring swimwear, board shorts, and casual apparel like t-shirts and hoodies. The brand is recognized for its surf-inspired designs and high-quality materials. Accessories such as caps, bags, and footwear complement the clothing line, catering to both men and women. Retail availability includes online platforms and select stores, ensuring accessibility for consumers. For those interested in surf culture, Hurley products integrate style with functionality.
Target audience
The target audience for the Hurley brand in India primarily includes young adults and teenagers who are passionate about surfing, skateboarding, and other action sports. This demographic typically values a lifestyle that embodies freedom, creativity, and adventure. Consumers often seek trendy swimwear, casual apparel, and accessories that reflect their active lifestyles. Social media platforms like Instagram play a significant role in reaching this audience, showcasing the brand's identity through influencer partnerships and engaging content.
Distribution channels
Hurley, a popular activewear and surf lifestyle brand, utilizes diverse distribution channels in India. The brand is available through multi-brand retail stores like Shoppers Stop and Lifestyle, as well as online platforms including Amazon and Flipkart. Direct-to-consumer sales are facilitated through Hurley's official website, enhancing customer engagement. Partnerships with local retailers help in expanding market reach across various urban regions. Your shopping experience can be enriched by exploring these various avenues for purchasing Hurley products.
Brand collaborations
Hurley brand has engaged in various collaborations in India, partnering with local artists and influencers to enhance its presence in the surf and skate culture. Notable collaborations have included limited edition collections with popular Indian designers, blending surfing aesthetics with traditional Indian motifs. These partnerships have aimed to resonate with the youth culture, emphasizing the lifestyle associated with the brand. You may explore these collaborations through Hurley's social media channels or authorized retailers in India.