indiabrand.org 
Under Armour has established its presence in India, catering to fitness enthusiasts and athletes seeking high-performance sports apparel. The brand focuses on innovation, offering products designed with advanced moisture-wicking technology and breathability to enhance athletic performance. You can find Under Armour products in various retail outlets and e-commerce platforms across the country, appealing to a diverse customer base. As the fitness market continues to grow in India, Under Armour positions itself as a key player in providing quality sportswear.
Brands to consider
Myntra
Myntra is a prominent online marketplace in India that features Under Armour's athletic apparel and gear. The platform offers a diverse range of Under Armour products, including performance clothing, footwear, and accessories, catering to fitness enthusiasts and casual wearers alike. With its user-friendly interface, you can easily browse and access exclusive deals on high-quality Under Armour items. Myntra's robust customer support and swift delivery services enhance the shopping experience, making it a go-to option for those seeking reliable athletic brands in India.
Flipkart
Flipkart offers a diverse range of Under Armour products, catering to fitness enthusiasts and athletes in India. With its user-friendly interface, customers can easily browse and purchase high-quality sportswear and gear. The platform often features exclusive deals and discounts, making premium athletic apparel more accessible. As a trusted e-commerce giant, Flipkart ensures secure payment options and reliable delivery services, enhancing your shopping experience. Engaging with customer reviews and ratings helps buyers make informed decisions in selecting the right Under Armour items.
Amazon India
Amazon India offers a diverse range of Under Armour products, making it a convenient choice for fitness enthusiasts and athletes. The platform features authentic Under Armour apparel, footwear, and accessories, ensuring quality and reliability. With competitive pricing and frequent discounts, customers can find excellent deals on performance gear. Fast shipping and easy returns further enhance the shopping experience for your active lifestyle needs.
AJIO
AJIO offers a diverse selection of Under Armour apparel, focusing on performance and style for active lifestyles in India. With its commitment to quality and innovative sportswear technology, Under Armour products are designed to enhance athletic performance. AJIO's user-friendly online shopping platform provides easy access to the latest Under Armour collections, catering to fitness enthusiasts and casual wearers alike. By choosing AJIO for Under Armour, you can expect a seamless shopping experience along with competitive pricing and frequent discounts.
Tata CLiQ
Tata CLiQ offers a diverse range of Under Armour products, ensuring that customers in India have access to high-performance athletic wear. This e-commerce platform specializes in quality and authenticity, making it a reliable choice for fitness enthusiasts. You can find everything from moisture-wicking shirts to durable running shoes, all backed by the Under Armour reputation for innovation. With fast delivery and easy returns, Tata CLiQ enhances the shopping experience for those seeking top-tier sports apparel.
Market Presence
Under Armour has made notable strides in the Indian market since its entry, leveraging a blend of online and offline retail strategies. The brand's focus on performance-driven athletic apparel resonates with India's growing fitness culture. Collaborations with local influencers and athletes enhance brand visibility among target demographics. You can find Under Armour products in various sports retail outlets and through e-commerce platforms like Amazon India. The overall growth of fitness awareness in India further supports the brand's market presence and expansion efforts.
Product Range
Under Armour offers a diverse product range in India, including performance apparel, footwear, and accessories for men, women, and youth. Their activewear features advanced moisture-wicking technology and stretch materials, catering to fitness enthusiasts and athletes. Footwear options include running shoes and training shoes designed for various sports activities. Accessories such as bags and headwear complement the brand's focus on sports and fitness, enhancing the overall athletic experience.
Sponsorships
Under Armour has engaged in strategic sponsorships across various sports in India to enhance brand visibility and connect with athletes. Partnerships include collaborations with cricket teams and individual sports personalities, tapping into the country's passion for the sport. The brand also supports fitness events and athletic competitions, fostering community engagement and promoting a healthy lifestyle. Your interest in Under Armour's sponsorship strategies reflects a broader trend in sports marketing within the Indian market.
Distribution Channels
Under Armour utilizes various distribution channels in India, including multi-brand outlets (MBOs) and exclusive brand stores that enhance brand visibility. The online presence on platforms like Amazon and Flipkart allows for wider reach and convenient shopping options for customers. Collaborations with fitness centers and sports complexes facilitate direct access to target consumers. The brand's marketing efforts are supported by sponsorships and partnerships with athletes and sports teams, creating stronger connections with fitness enthusiasts in the region.
Consumer Demographics
Under Armour targets a diverse consumer demographic in India, focusing on fitness enthusiasts and active lifestyle participants. The brand appeals to both male and female consumers, primarily aged between 18 and 35 years. Urban areas with a growing interest in athletic wear are key markets, with a significant emphasis on tier-one cities like Mumbai and Delhi. Additionally, an increasing awareness of health and wellness influences purchasing decisions, aligning with trends towards sports performance gear.